It is at a disadvantage in catering

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The prosperous Internet content ecosystem undoubtedly gives China Literature a greater advantage in its short drama content reserves. The financial report shows that in the first half of alone China Literature has added approximately  new writers and  novels. China Literature’s IP works picture source China Literature official website In terms of audience groups short plays and online articles also have a certain degree of overlap. In the early days most of the users of short dramas were middleaged


people who were also classified as the three guarantees Brazil WhatsApp Number Data security guards cleaners and nannies. Nowadays with the scale of the market short dramas are gradually reaching younger people mainly men and women in their s and s. According to data released by Aladdin Index the audience for online short dramas comes from longform video websites and the users are mostly mainstream young male and female users the microshort dramas come from short video platforms and the mainstream users





are young and middleaged women the audience for miniprogram short dramas is more For the sinking crowd. China Literature has a large number of young users with more than half of them in the  age range.  to the middleaged and elderly groups. It needs to follow the youthful trend of short dramas to capture the needs of more young users to watch dramas. Compared with other entrants China Literature puts more emphasis on highquality short dramas.