These are some of the formats you

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Responds to the needs of your customers, according to the stage of the purchasing journey they are in, which is known as the Buyer's Journey or the Customer's Journey. That's why content is not about you, but about your customers. This vision of user-centered content must be able to guide them through their purchasing process, educate them, nurture them, entertain them and demonstrate with data why your software is ideal to solve their challenges. When it comes to content marketing, the options are quite wide. You should not stick only to written articles, on the contrary, play with more creative formats without ever losing sight of the fact that


the objective of each material should be to help the user advance in Chinese Australia Phone Number List their purchasing process, that is, convert. These are some of the formats you can use: blogs; infographics; videos; podcasts; Ebooks; study cases; presentations; The important thing here is that you stay consistent: produce content regularly to keep your users' attention. Also, take some time to think about how you are going to promote that content, will it be through your website? Will you use





social networks? To choose the ideal platform you must know where your prospects spend the most time. Once you've figured all this out, design your own plan to track the performance of your content. This will be the key to knowing what is working, what could be improved and where to move forward. ADVERTISEMENT SEO Positioning Search engine optimization , or SEO, is essential if you