A valuable piece of video content is more likely to generate shares

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Your time building your cache of quality content. If your blog has been around for several years, on the other hand, some of the below strategies are worth considering. It’s time to get more traffic from the content you’ve already created. Let’s hop in! 1. Embrace Video for Social Media Promotion Video marketing is projected to account for more than 80% of all internet traffic by 2019. The state of video marketing in 2017 is comparable to that of content marketing in the mid-2000s—companies understand the importance of incorporating video into their strategy, many just aren’t sure how to go about doing so. The landscape is underdeveloped and ripe for cultivation.

A Fertile Crescent of yet-realized-content, if you will. Per HubSpot, almost 50% of marketers Benin WhatsApp Number are adding YouTube and Facebook channels for video distribution in the next year. Image via HubSpot Today, you have companies like Wistia SEO-ifying transcripts (embedding your descriptions in metadata for a more streamlined on-page experience); and you have access to free tools like Lumen5, which make it easier than ever to create compelling videos with virtually no talent. By way of example, I used Lumen5 to create an introductory promo to one of our recent blog posts, “14 Fun & Festive Holiday Marketing Ideas for 2017.”





Here are two snapshots: our best performing tweet in which we used the Lumen5 video, followed by our best performing tweet in which we used a standard gif. 16 more engagements: not the worst! And all it took was a few snippets of copy from our blog’s introduction and a few light-hearted gifs. Based on the nature of your content, you might decide that a summary works better than a teaser. Perhaps you haven’t invested much in your visual design team, and you decide to turn the camera around on some choice members of your marketing team (think Whiteboard Fridays). Longer, more informative videos have a benefit of their own.