The English term diversity describes the phenomenon of diversity that views p...

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Diversity Marketing Due to increasing globalization , companies can hardly do without diversity in their marketing campaigns.  These individuals belong to certain age groups, genders, cultural backgrounds, religions, sexual orientations and body weights that companies must take into account. There is a growing need among users to identify with the product and to feel addressed as an individual in campaigns.


Companies that use diversity as a marketing strategy achieve their success through recognizing and valuing diversity . As with sustainability marketing, the company must meet certain criteria. This means rethinking personnel marketing and recruiting according toPhone Number the diversity principle, defining new target groups and adapting communication measures. But what advantages does diversity have as a marketing strategy for your company?





The chances of success lie, among other things, in attracting customers, building sympathy and trust, emotionalizing the brand and possibly new ways of thinking within the company. Diversity marketing is suitable for both young companies and established brands that want to address the desired target group in their individual situation. 6. Inbound-Marketing Anyone who chooses one of the marketing strategies mentioned above has partly chosen inbound marketing .