WhatsApp Newsletter: An Alternative Channel for Communication with Clients

shuklarani41423

WhatsApp confidently leads the list of popular messengers in Russia. According to VTsIOM, the application's audience is 87% of Russians. It is not surprising that the platform has more and more loyal fans. Group mailings in WhatsApp are also gaining popularity.

In the new material, we suggest considering what automatic mailing in WhatsApp includes. We will also tell you what are the advantages and possibilities of communication with clients in the messenger.

WABA and WAPI mailing services
Before sending a mailing to WhatsApp, we recommend that you study the platform. What is important to keep in mind: the messenger supports two communication channels: official (from the application developer) and alternative. The first is WABA (WhatsApp Business API), the second is WAPI (WhatsApp API). We talked about mass mailings via WhatsApp Business API earlier . Today we will introduce the advantages and possibilities of an alternative method of messaging.

Alternative channel for sending messages in WhatsApp
Advantages of the platform
Sending out messages via WhatsApp is effective for many reasons. Here on page seo service are the main advantages of the messenger:




easy connection without collecting documents, preparing and confirming templates
quick implementation that takes no more than an hour*
the ability to integrate with virtually any CRM system
low cost of service
no restrictions on the number of dialogues with clients (therefore, you can send out mailings in WhatsApp to both several contacts and an audience of thousands)
Man sends WhatsApp messages on laptop using alternative method

Due to the informal nature of communication, it is important to know not only the advantages but also the disadvantages of the platform. So, if you send out mailings in WhatsApp in the web or mobile version, blocking and failures in operation are possible.

Cost of service

As we noted above, the alternative messaging platform is characterized by low cost. However, to create a mailing in WhatsApp on Android or any other mobile platform, small expenses from the business will still be required**:

connecting a personal account to the system — 2,000 ₽
monthly subscription fee - 2,000 ₽
cost of outgoing message - not charged
cost of incoming message - not charged
People with mobile devices send WhatsApp messages from their personal phone number

It should be noted that sending out mailings in WhatsApp to a number database is absolutely legal: Russian legislation does not prohibit using a personal account for work purposes. At the same time, businesses get the opportunity to significantly reduce their messaging costs (compared to the official channel).

Connection algorithm

An alternative WhatsApp messaging channel can be set up in a few minutes*. What actions are required from the business at this stage:

Fill out an application on the company's website.
Provide the manager with the necessary details, receive instructions and register on the platform.
Prepare the text of the message and the customer base to whom you plan to send mailings in WhatsApp groups.
Start sending messages from your personal account.
People on a larger monitor analyze the results of a WhatsApp broadcast and make changes

Next, we suggest enjoying the results of group mailing in WhatsApp and periodically monitoring the indicators. To achieve maximum productivity of messaging, we also recommend following the rules below.

We tell you how to avoid blocking your WhatsApp account
There are not many rules for sending messages safely and quickly on WhatsApp , and they are quite simple. The main ones include maintaining the reputation of a “live” account, receiving feedback from customers, and not exceeding the recommended limit for opening dialogues.