How to promote a medical center or clinic: tools and their features

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The medical field is a complex area for online marketing because it has a lot of nuances. You can not just take and start an SEO promotion without a well-designed site and normal content (this more will be talked about). Or create an account in Instagram without a strategy, professional photos and videos, targeted ads.

What tools need to be involved to get new records, trust in the brand, reputation, and what is their peculiarity?
1. SEO-promotion

Our team has been working with medical clients for more than 6 years and knows how important a well-designed site for medical centers and clinics is for further SEO promotion. Otherwise, competitors will reach a higher position if they have all the “ground” for this.

Search engines are the most profitable sales channel in the long term with high conversion. Yes, the process is not fast, but it is much cheaper than the same contextual advertising.

As an example, we share the cost plan for one of our customers. The conclusions are made by themselves.

Do not think that if you have any shopify website design  site, then everything can be ordered by the SEO promotion service. No, it doesn't work, because the medical field has its own characteristics in this regard.

    The structure of the site is the most important thing. The services should be clearly separated, otherwise if the user gets to your site and does not find what he needs, he will simply leave without a record in the center.

Here is an example of an adequate structure that does not interfere with users and helps search engines:

    “Human” content. We went to the time when SEO texts were important in that inconvenient form for reading. Yes, requests on the page should be in texts and headings, but no one forces you repeat them 12 times in the text.



Users, they are potential customers, do not understand medicine, but should go to the site, read texts and understand what we are talking about. This applies to everything: pages with services, an expert blog, pages with equipment, etc.

    Trust in the brand due to commercial factors. This is a huge and important part of the development and promotion of the site, so it is better not to let go. For example, conduct a professional photo shoot of doctors, tell about them more on a separate page, place information about the equipment used, etc.

Below is an example of a page with our client's doctors lesante.by.

Another 1 important point is your advantage. Do not hide them on the site, on the contrary, put them on the main page: the user will get acquainted, make conclusions and decide whether to record or not.

In addition, users begin to trust the brand more if they see photos before, more often it concerns the same cosmetic services, for example, enlargement of the lips or bio-everification.

    Availability of an online record. First of all, it should have a competent structure: it is not normal when the user fills the data with an indication of the date and time, and he is called back and told that on this day there are no free specialists.

Either another option: a record through an online consultant, but in this case, it must respond quickly, and not after 2 days.