Opinions can help adapt the

jahidur369

Assortment to their needs. Additional examples of beauty brands that have used each approach Narrow approach: Pat McGrath Labs  a brand offering highquality eye makeup products, focusing on creating unique looks. Broad approach: Feelunique  a store offering a wide selection of cosmetics and care products from various categories, from makeup to hair and body care products. Photo . A diverse offer from the Feelunique brand. An example of what the wide approach looks like. Source: eu.feelunique. A deep approach: The Body Shop  a brand offering a wide selection of skin care products in various categories, from facial cleansers to lotions and creams. Shallow approach:


Glossier – a brand offering only a few skin care products, focusing on offering the highest quality products and building customer loyalty. It is important to choose an approach to building an assortment that best suits your estore and target group. When choosing Algeria WhatsApp Number the best approach, it is worth paying attention to what your competitors offer and what are the trends in the industry. We also recommend monitoring sales and feedback from customers to adapt the assortment to their needs and expectations. Acquiring brands for an ecommerce store Acquiring brands is an extremely important element of building an assortment in an ecommerce store. Brands are one of the main tools that allow you to attract customers and increase sales . The most important benefits of having exclusive and popular brands in the store's assortment are discussed below. Benefits of owning exclusive brands Standing out in the market  exclusive brands are usually associated with quality and prestige, which allows you to stand out in the market and attract customers' attention.





Customer credibility and trust – having exclusive brands in the store's assortment can build customer trust in the store and increase its credibility. High profit margin – exclusive brands often allow for higher profit margins, which contributes to increasing the profitability of the store. Customer loyalty – customers often look for exclusive brands and willingly return to a store that offers them in its assortment. Read also: Which brands are worth acquiring for your ecommerce? Benefits of having products from popular brands Wide customer base – popular brands are often sought after by customers and help attract more customers to the store. Easier sales  wellknown .